Tag Archive: exterior detailing

SONAX Posts Record Sales in Q2 2017 in the United States

INDIANAPOLIS – July 27, 2017 – Vision Investments, the exclusive importer of SONAX car care products in the United States (www.sonaxusa.com), experienced triple digit sales growth in the second quarter of 2017 over second quarter 2016, and was a contributor to overall SONAX global sales growth. SONAX, the German market leader in premium car care products, established in 1950, has distribution channels in over 100 countries.

June 2017 was also a record sales month for the SONAX brand in the US with impressive year over year triple digit growth.  “We are elated with our continued month-over-month and year-over-year sales records,” said Rob McCrary, Managing Director of Vision Investments, the SONAX representative in the United States. “We’ve experienced a combination of brand awareness, US product line growth and strong product performance to create a unique opportunity for sales growth,” he said. CC36, the new coating offered by SONAX was introduced at last year’s SEMA show and continues to aid in sales growth. Several new products will be introduced at SEMA this fall.

Q3 will see the reruns of SONAX being featured season two of Velocity Channel’s “Competition Ready” (airing June 30, July 28, August 4 & 18). Also on Velocity Channel, “Two Guys Garage” featured SONAX wheel care products. “We’re excited to carry our momentum into the SEMA show,” said Jason Whiteley, National Sales Manager.  “We’ll again have a beautiful car provided by John D’Agostino, various guest detailers in our booth as well as a few exciting announcements,” he went on to say.

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About SONAX

Through intensive research and development, SONAX constantly improves and expands its product portfolio. Since 1950, the brand has been synonymous with the highest standard and constant advancement in the car care sector. SONAX is the #1 brand in Germany and a leading brand in Europe. SONAX is an official sponsor of Hoonigan Racing Division and Ken Block. Innovation, keen feel for market demands and excellent product performance have played a major role in the success of SONAX. All SONAX products are developed and manufactured in Neuburg, Germany. For more information, visit www.sonaxusa.com



SONAX “Best brand” for the Tenth Time in Succession

automotor 2015For the tenth time in succession SONAX has won the readers poll of German motoring magazine “auto motor und sport”. More than 55 percent of readers have had positive experiences with the products of the German company, which this year celebrates its 65th birthday. No other car care brand enjoys such high esteem among motorists. 

For the tenth time running SONAX is clear favorite for an absolute majority of “auto motor und sport” readers when it comes to care and value retention of the car. 55.3 percent of the 112,471 readers who participated voted for SONAX as best brand in the category “care products”. SONAX won the readers poll with a lead of about 24 percent over the second placed brand. The results can be read in the 7/2015 issue from the 19th of March.

SONAX Marketing Manager Franz Fischer: “Since the year 1950, the SONAX brand has come to represent in this market sector, like no other manufacturer, everything associated with the quality standard ‘Made in Germany’. And the tenth ‘Best Brand’ award is a clear expression of that, and one for which we would like to thank the readers of ‘auto motor und sport’. We are delighted to enjoy this level of trust from our customers, and we will continue to do everything to ensure this remains the case.”

Only a few weeks ago, readers of German motoring magazine “Auto Zeitung” participated in another survey to decide the “Top Brands of 2015″. Readers were invited to select brands in 20 categories, choosing the brands which are reliable and brands whose very name stands for quality. The name of “Top Brand” in the care products category is, yet again, SONAX. With 47.6 percent of votes and a vote increase of more than eight percent compared with last year, the car care specialist from Neuburg enjoys the highest appreciation among motorists, and lies far ahead of other manufacturers in this category. As in previous years, readers of the motoring magazine have made it very clear in the reader surveys that they have had the best experiences with SONAX products. The “Auto Zeitung” has conducted the “Top Brands” survey annually since 2009. And since then, SONAX is the only manufacturer to have won this award in the “care products” category. The complete results of the reader survey “Top Brands of 2015″ were published in the 6/2015 issue of magazine “Auto Zeitung”.